Once you've decided to sell
your home or land, finding a REALTOR® is the next step in the process.
In making this important decision you should understand:
Who is a REALTOR®
How to evaluate an agent
What a REALTOR® will do for you
Selling on your own
If you're not in a "must
sell" situation (job transfer, career opportunity, family upheaval, financial
hardship), but rather in an "elective" one, you may want to consider adding
on to your current home (if you need more space) or refinancing to lower
monthly mortgage costs (if finances are a concern).
Who is a REALTOR®?
The terms agent, broker
and REALTOR® are often used interchangeably, but have very different
meanings. For example, not all agents (also called salespersons) and brokers
are REALTORS®. Learn who is a REALTOR® and the reasons why you
should use one. As a prerequisite to selling real estate for others, a
person must be licensed by the state in which they work, either as an agent/salesperson
or as a broker. Before a license is issued, minimum standards for education,
examinations and experience, which are determined on a state by state basis,
must be met.
After receiving a real estate
license, most agents go on to join their local board or association of
REALTORS® and the NATIONAL ASSOCIATION OF REALTORS®, the world's
largest professional trade association. They can then call themselves REALTORS®.
The term "REALTOR®" is a registered
collective membership mark
that identifies a real estate professional who is a member of the NATIONAL
ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics
(which in many cases goes beyond state law). In most areas, it is the REALTOR®
who shares the information on the properties that they are marketing, through
a Multiple Listing Service (MLS). Working with a REALTOR® who belongs
to an MLS will give the seller's property the greatest exposure to buyers
and will give buyers access to the greatest number of homes. This is one
reason why buyers prefer to work with REALTORS®.
How to evaluate
an agent
Without any obligation,
you can invite local REALTORS® to visit your home and give you a "listing
presentation" about why they're the best ones to market your property for
you. Two to three presentations will probably give you a good opportunity
for choice. A listing presentation includes having the REALTOR® review
with you the reasons why you should list with that particular individual,
and providing you with information that will assist you in making initial
decisions about selling your home or land.
Recent laws in every state
have defined the duties of someone specifically retained as a real estate
agent. West Virginia, as with most states, requires a real estate agent
to explain his or her role to both buyer and seller prior to any transaction
between the buyer and seller. A professional agent will promptly provide
such a disclosure. Look for an agent who:
Is a member of the local board or association of REALTORS®
Explains and provides written disclosure of agency relationships (the role
of the agent, i.e., who they are representing... the buyer, the seller
or both buyer and seller) early on in the process, at "serious first contact"
Advises you on how to best prepare your home for the market
Shows some enthusiasm for your property, listens attentively, instills
confidence, operates in a professional manner, and has a complementary
personality style to yours
Has already researched your property in the public records and the MLS
Brings data on nearby homes that have sold (or failed to sell) recently
The following are important questions
to ask a potential agent:
Are you a REALTOR®?
Do you belong to the Multiple Listing Service (MLS) and do you submit your
listings to www.realtor.com
for additional exposure nationally? Multiple
Listing Services are cooperative information networks of REALTORS®
that provide descriptions of most of the houses for sale in a particular
region.
Do you have a web site? How often is it updated? Can you show it to me
right now?
Are you proficient with email? Do you check and answer your email daily?
Will you cooperate with all other area brokers and REALTORS® on a sale?
What have you listed or sold in this neighborhood lately? How long was
it on the market?
Do you cooperate with buyers' agents?
What share of the commission will you offer a cooperating broker who finds
the buyer?
In which large Metro areas do you advertise regularly?
And in addition to the criteria mentioned above, there are number of very important reasons you will typically prefer to work with a REALTOR®. Among them are the fact that they adhere to the NAR’s highest standards of ethical conduct and professional training. Ask me if you would like a copy of the NAR Code of Ethics.
What a REALTOR®
will do for you
There are many important
reasons to use a REALTOR®. Some of the duties your REALTOR® will
perform for you include:
Walking through the process of selling your home from beginning to end
Providing comparable MLS information about the prices for which other properties
have sold and analyzing data for you to gain a true comparison
Supplying information regarding local customs and regulations you may want
to consider
Sharing information about your home through the Multiple Listing Service
and on the Internet
Placing advertisements for your home on www.realtor.com
Fielding phone calls, answering emails, sending data to prospects
"Qualifying" potential buyers to make sure they would be financially able
to buy your property
Showing your property to those qualified to purchase
Negotiating the sales contract
Coordinating required inspections and testing
Alerting you to potential risks
Complying with the disclosures required by law
Providing you with an estimate of the closing costs you will incur
Helping you prepare for a smooth closing of the transaction
Selling on your
own
"You can get rid of the
broker, but you can't get rid of the broker's work" is an old caution for
those who intend to offer their homes "For Sale By Owner" (FSBO). Selling
on your own is not an easy undertaking. It requires a significant amount
of time to study the process, understand your obligations, and do some
of the complicated work that a real estate agent does. In addition, selling
on your own still requires extra help from outside professionals, such
as REALTORS®, inspectors, lenders and attorneys for some of the jobs
that require specific expertise.
The following are some major pitfalls
to consider:
As a personal safety measure, only show your house to those individuals
with whom you've made a prior appointment that's been confirmed by a phone
call from you to them.
Don't price the house so low that it sells too quickly - pay for a market
value appraisal by an experienced professional appraiser.
Hold out for a buyer with written pre-qualification from a lending institution.
Find out your legal obligations.
Call or email if I can help you to
sell your home or land!
Member: National Association of REALTORS®
Member: Historic Highlands Board of REALTORS®
as well as the Potomac Highlands Board of REALTORS®.
Board Director (Education & Technology) for
the Potomac Highlands Board of REALTORS®.
State Director: WV Association of REALTORS®
Graduate of the REALTOR®
Institute (GRI).
Member: Metropolitan Regional Information System,
a high-tech Multiple Listing Systems covering the Washington, DC, Baltimore,
Northern Virginia, Maryland, and Eastern West Virginia areas.
Awarded the honor of being the Coldwell Banker
TOP Seller in the Potomac Highlands region for year 2001 and #2 for 2002.
Awarded: REALTOR®
of the Year... 2003, Potomac Highlands Board of REALTORS®
Selling property in the Potomac Highlands counties
of Hampshire, Mineral, Grant, Hardy, Pendleton, Tucker and Randolph.